Website Planning Process
Having a plan before bringing a website online is a must for the success of every business that wants to have a website, so it is crucial to have knowledge of how many web pages the website will have and how these pages will be linked.
While surfing through the web, you might have seen websites where the pages are randomly arranged, without giving importance to the organization of the site. The last thing you want a visitor to your website to get lost, be confused, or have trouble finding information.
At TumkurLab, when we take up a website development project, we collaborate with our client to address the following questions and develop this plan which will help convert their business logic into an attractive website:
- Why do you need a website?
- What do you need to create a website?
- Who is the ideal audience for your website?
Why do you need a website?
There are many reasons why a business needs a website. The table given below lists different types of businesses and how a website helps them, which will help you understand why your business needs a website. Check which category your website fits.
| Types of business | Purpose |
|---|---|
| Micro, Small, or Medium Business | Promote your business, sell products and create an online presence. |
| Large Business | Promote your company. Give your customers 24-hour access to order products or receive customer service. |
| NGOs, clubs, or organizations | Announce the meeting to members. Share details about your organization with people who may be looking for a group like yours to join. |
What do you need to create a website?
The most important factor for the success of a website is the value or offer you provide for your customers through the website. A well-built website can bring back visitors who just stumbled upon your website and were looking for something else. It’s like walking into a well-tended garden that you’re downright urban-dweller—even if you’re not interested in gardening, you can still enjoy and appreciate it. By the time visitors leave your site, they may not be converted to the subject, but they will appreciate the site.
To keep people coming back to your website, keep the site fresh by adding new updates about your business, delete outdated content, and update the web pages regularly.
In addition to the valuable content you provide to your customers on the site and keep updating them, you also need the following to bring a website online:
- An appropriate domain name (Ex: www.your-business-name.com).
- A web server to store your website.
Who is the ideal audience for your website?
Defining your ideal audience will help you create content for your website. To figure out your audience, you can start with global audience characteristics (is the intended audience primarily adults or children?) and work your way down to specific characteristics (except visitors looking to learn about investments, are they students, or basketball fans?)
Once you determine who your website’s ideal audience is, you can tailor your website to suit that audience.
Thinking of getting a website for your business, organization, school, church, community group, club, or special interest? Contact us for the best solution that complements your business and helps it grow.